Think Right Responses
Right Thinkers obsess over unknowable ROI, make massive launch plans, or do nothing at all.
Think Wrong Responses
Manage a portfolio of possibilities designed to produce LFI (Learning From Investment) and reduce risk through small experiments and quick insights.
From Idea to Action
Be curious: Let discovery drive your solution.
Be experimental: Test your hypotheses and treat unexpected results as new opportunities for breakthrough solutions.
Be thrifty: Use the least amount of time and fewest resources possible to get answers to your most important questions.