Biology and culture lead us down a predictable path—with predictable results. Sometimes that’s good. But when you want to define and deliver what’s next—not so much. That’s when you need to think wrong.
The Think Wrong Problem-Solving System goes beyond Design Thinking to help you forge a bolder path. We mash up user-centered design with the scientific method and top up with a dollop of behavioral science to help you invent solutions that escape the status quo.
Our Think Wrong Master Classes are intense, on-your-feet learning through doing. They are exhilarating rides that leave participants pumped up and ready to use their new skills and tools to take on the tough challenges and exciting opportunities that come with imagine, invent, and build what’s next.