Use when you need to escape the biases, orthodoxies, and assumptions that define the status quo—and that limit the impact you might have.
Think Right Operate within the status quo pursuing incremental improvement and risk mitigation tactics such as market research and adoption of best practices.
Think Wrong Boldly seek challenges and opportunities that exist beyond the limitations of the status quo. Imagine impact others would never dare to.
Shared vision of impact
Reasons to believe
Step 1 Introduce the Moonshot Drill.
Step 2 Have Blitzers generate ideas for the most astounding thing we might do to address the Blitz Challenge.
Step 3 Give three dots to each Blitzer. Have Blitzers dot vote on the three moonshots that they find most compelling.
Step 4 Have Blitzers move their top vote-getting moonshot to the “Why people will think that is crazy?” portion of the Moonshot Poster.
Step 5 Have Blitzers identify why people with think that they are crazy for pursing the promoted moonshot.
Step 6 Give Blitzers three more dots. Have Blitzers dot vote on the three most compelling reasons people will think their moonshot is crazy.
Step 7 Have Blitzers move their top vote-getting reason people will think their moonshot is crazy to the “What we know that they don’t” portion of the Moonshot Poster.
Step 8 Have Blitzers identify what we know that no one else knows—why we believe the moonshot is possible.
Tip: It can be challenging for teams to push away from the status quo to set goals and imagine moonshots. Visit each team as they’re generating moonshot ideas and encourage them to be as aspirational as possible—“Imagine achieving something that your grand children’s peers might be amazed to learn you were a part of.”
The Origins of Moonshot
Astro Teller is the inspiration for the Be Bold: Moonshot Drill. Watch his recent TED talk about the role of moonshots at X (formerly Google X).
Want to use more Think Wrong Drills to generate status-quo busting solutions?