As many of you know, in 2012 we founded Future and launched Think Wrong with John Bielenberg to help people conquer the status quo and do work that matters. Our focus was teaching them how to frame clear and compelling challenge statements and convene diverse collaborators to come up with high-potential hypotheses about the people who matter most to them, the pains and challenges those people face, and to invent bold, game-changing solutions to those challenges.
Since then we’ve been honored to help diverse individuals and organizations across the Americas, Europe, Asia, and Africa, think wrong about their challenges—ranging from transforming an annual gathering of 18,000 salespeople to ensuring members of our military can exploit emerging technologies to respond to rapidly emerging threats. From reinventing the future of manufacturing to helping the people of Myanmar prevent the onslaught of non-communicable diseases. From exploring the impact of virtual reality on the airline industry to rethinking how the precious resources of forests might be better conserved. And much more.
We’ve learned that our original vision was not sufficient. That the simple, practical, Think Wrong Tools that we delivered are powerful but incomplete. We learned that we could be doing more to help our ever-growing community of Wrong Thinkers act on the question that they so often would ask at the completion of a successful collaboration:
That single question inspired us to think bigger and bolder. To go beyond Think Wrong—integrating its problem-solving power with the most effective models, practices, and procedures we’d discovered and applied with our clients, colleagues, and partners into a unified process for innovation.