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It’s time to
think wrong.

Use our cloud-based Think Wrong software or in-person services to create status quo busting solutions to any problem—big or small.

Software
Think Wrong whenever and wherever you need to, with our cloud-based problem solving system.
Training
Learn how to think wrong to drive positive change, with expert led in-person classes.
Services
Let Future help you escape the status quo, with our custom designed and led Think Wrong Blitzes.
Partner
Use the Think Wrong Lab software to help your clients forge bold paths of their own. 

There’s a better way
to drive change.

The way we solve problems is broken. We are trapped by techniques and assumptions of a prior era.

Today challenges emerge at an ever-accelerating rate, and we struggle to find the imaginative answers we crave. 

Think Wrong is our radical problem-solving system that reliably produces surprising, ingenious, and seemingly magical answers to your most wicked questions. 

Why change is hard

The elements of
thinking wrong.

Think Wrong Introduction
Think Wrong Practices
Think Wrong Blitzes
Think Wrong Resources

Read the book.

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Wrong Thinkers need new language, frameworks, tools, and techniques to counter the existing norms. Think Wrong arms you to conceive the inconceivable and bring along others to help implement your status-quo-busting solutions.
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Take a look.

Book Site

Order it.

From Amazon

Who’s been thinking wrong?

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