When you consider what might be possible—increase the number of ideas available for further exploration, development, and consideration.
Our brains create synaptic connections and heuristic biases that cause us to jump to known solutions.
Pressure to solve, to have the answer, to be right. Fear of being wrong. Efficiency valued over possibility.
Think Right Responses
Right Thinkers want to be sure of what they’re going to suggest before they will speak up. They are afraid to appear foolish. Right Thinkers defend their answers no matter what.
Think Wrong Responses
Trick your brain into a creative hyper-drive where unusual and surprising ideas emerge.
From Idea to Action
Be uncensored: Turn off your internal judge and let your ideas flow unfettered by what might be right or wrong.
Be crazy: Imagine the nuttiest, wildest, most outrageous solutions you can.
Be prolific: Put quantity before quality.