When you want to shift from high-level abstract thinking and debate to more concrete and promising solutions.
Synaptic connections create pre-determined paths that keep us from exploring and building on vague, ambiguous, and unformed possibilities.
Organizations separate the formation of strategy from making and doing—greatly limiting what can be known and understood about potential solutions.
Think Right Responses
Right Thinkers are cloistered, proprietary, and secretive.
Think Wrong Responses
Build with others to discover, understand, inspire further creativity, and inform strategy.
From Idea to Action
Be collaborative: Find co-conspirators who have something unique to offer—including the people you are building for.
Be ingenious: Make clever, practical, and original use of existing resources when building your solution.
Be simple: Build just enough to answer your biggest questions—avoid over building too early and be willing to share a few first drafts.