You know it’s time for change. But to get from what is to what might be requires you conquer both biology and culture—and doing that is hard.
The “Nos,” the “laters,” the “too busies,” the “rules,” the “politics,” the “couldn’ts,” the “wouldn’ts,” the “shouldn’ts,” and the “tried thats,” and “faileds,” all coalesce to snuff out your aspirations for what’s next and anchor you in what’s now.
The secret to solving next is thinking wrong.
Think Wrong is the radical problem-solving system that helps you overcome the orthodoxies, biases, and assumptions of the status quo and delivers the insights and killer solutions for what’s next.
The human brain is amazing. It locks in what we experience and learn on the fly. This learning builds neural pathways that enable us to make quick, shortcut decisions and to take action without thinking or having to relearn simple tasks—the downside is we too often jump to predictable A to B answers.
All of us find ourselves on the predictable path of how things have been, how things are, and how they will be. This status quo is forged by the synaptic connections in our brains and our culture.
You must fight the powerful biological and cultural forces that conspire to force you back onto the predictable path.
Our Think Wrong practices empower you to blaze your own bold path when it matters most—and to resist the biological and cultural forces trying to snap you back to business as usual.
It’s time to think wrong.