Discovery-driven Development
The Next Cycle.
Use a discovery-driven development process to move your innovation projects from now to next.
The steps of the innovation journey can be daunting. But it doesn’t need to be. The route is known. Clear stages define it. And taking the right actions at critical moments will move you from uncertainty to certainty.
You can learn to master the Next Cycle—our process of innovation—through the Solve Next Leaders of Next Intensive and ongoing coaching.
Lay the foundation.
Our Leaders of Next Intensive and Think Wrong Facilitators Intensive equip your innovation executives, managers, and teams with the knowledge, skills, and tools they need to conceive of and execute your innovation strategies.
These foundational programs introduce the shared language, frameworks, and competencies your innovators will use to respond to your challenges and move from validated pain hypotheses to fully operating, scalable solutions that produce value and impact in the real world.
Outcomes
Common language, frameworks, processes, tools, and skills that equip your innovation team to:
Navigate the Next Cycle
Avoid capital leakage—waste of financial, human, intellectual, reputational, and political capital
Generate new forms of capital
Improve innovation readiness
Achieve innovation productivity and satisfaction
Frameworks & Tools
Deflection Point
Certainty Map
Opportunity Horizons
Next Cycle
Next System
Challenge Finder
Super Seven (Decision Making Criteria)
Think Wrong Problem-Solving System
Next Lab
Progress from Formulate to Incubate.
Seek, frame, and prioritize challenges and opportunities to address strategic imperatives and generate the most value for your organization, while simultaneously managing risk (because solving the wrong problem well is counterproductive, at best).
This Next Cycle Stage produces a prioritized portfolio of validated pain/need hypotheses for challenges that support your goals and strategies.
Your innovators use Think Wrong Drills and apply a set of filtering questions to generate, then validate, strategic and urgent pains and problems that represent opportunities to:
Optimize operational performance;
Grow markets and revenue;
Renew and reinvent for the future;
Maximize the value realized from what you might exit.
Outcomes
Challenge statements that focus the innovation efforts of your team through the Next Cycle.
Validated and prioritized pain hypotheses for strategic challenges and opportunities.
Frameworks & Tools
Opportunity Horizons
Next Portfolios
Next Board
Next Advocates
Next Cycle
Deflection Point
Challenge Finder Tool
Matters Most Drill
Moments That Matter Drill
Deflection Point Drill
Anchors & Rockets Drill
Pain Tree Drill
5 Whys Drill
Matters Most Redux Drill
Stack It x Horizon Drill
Strategic x Urgent Drill
Certainty Map Framework
Who You Gonna Call Drill
When Drill (Formulate)
Progress from Incubate to Accelerate.
Apply the paradoxical skills of trying to kill new ideas by getting to “No, because…” while conceiving of solutions that can drive growth and impact. Solutions that survive this stage have demonstrated reason to have high confidence in their need, doability, and value.
This Next Cycle Stage produces validated solution and value hypotheses for the pain/need hypotheses that your Next Board promotes from your Formulate Stage.
Outcomes
Solution hypothesis storyboards for customer interviews
Solution interview guides
Solution validation and prioritization
Reverse impact statements for validated solutions
Impact goals
TAM/SAM/MLB
Revenue projections
Cost projections
Value validation and prioritization
Completed customer canvases for each constituent
Option value assessments and prioritization
Frameworks & Tools
Opportunity Horizons
Next Cycle
Next Stack
Next Portfolio & Option Value
Next Board
Next Advocates
GOD
Assumptions Canvas
Customer Canvas
Matters Most Redux Drill
Moonshot Drill
Systemspotting Drill
Brand Takeover Drill
System Hack Drill
Rockets to Anchors Drill
Impact x Adjacency Drill
La Machine Drill
Name It + Scenario
Pecha 3 x 3 Drill
MLB (Most Likely Buyer)
Brandscape Drill
Reverse Impact Statement Drill
Pain Cycle Drill
PAK Lab Drill
New Rules Drill
Progress from Accelerate to Operate.
Produce data from live pilots of minimum viable solutions to inform the adjustments, improvements, and investments that must be made before launch.
This Next Cycle Stage validates solutions and produces the insight and knowledge you need to ensure their successful launch and operation.
Outcomes
Minimum Viable Solution (MVS) prototypes
Market-specific insights and validation
MVS launch and execution plan
Next advocacy
Transition rules
New operating princples
Frameworks & Tools
Next Cycle
Next Stack
Next Portfolio & Option Value
Next Board
Next Advocates
GOD
Assumptions Canvas
Customer Canvas
MLB (Most Likely Buyer)
Brandscape Drill
Reverse Impact Statement Drill
PAK Lab Drill
New Rules Drill
Progress from Operate to Grow.
Produce opportunities to grow your solutions to new actors and expand into new markets—while you monitor leading indicators that provide foresight that lets you know when your strategies need to change.
Outcomes
Minimum Viable Solution (MVS) prototypes
Market-specific insights and validation
MVS growth strategy and plan
Next advocacy
Leading indicators
New business model
Solution localization
New operating princples
Frameworks & Tools
Next Cycle
Next Stack
Next Portfolio & Option Value
Next Board
Next Advocates
GOD
Assumptions Canvas
Customer Canvas
MLB (Most Likely Buyer)
Brandscape Drill
Reverse Impact Statement Drill
PAK Lab Drill
New Rules Drill
Your route map to Next.
The Next Cycle is not a series of one-way trips. It is a continuous innovation journey. Sprinting through this journey is the best way to establish a rigorous, disciplined system for innovation productivity.
